The Customer
A leading company in the sale of furniture for restaurants, bars and hotels (Ho.Re.Ca. sector).
Customer Request
The company managed quote requests manually — phone calls, emails back and forth, catalogues to send. A slow process that wasted the sales department’s time and, often, potential customers.
A system was needed that would allow B2B customers to consult the product catalogue, build their own quote independently and send it directly to the sales team, without phone calls or waiting times.
The Solution
I designed and developed a tailor-made web platform with:
- A constantly updated product catalogue — automatic synchronisation with the company’s ERP system, so that any changes to products are reflected on the website without manual intervention.
- Self-service quotation system — B2B customers can select products, build a quotation and send it with a single click.
- Search engine optimised structure — architecture and content designed to attract those searching for professional furniture online.
The Results
- 50% reduction in quotation management time — the sales department receives complete and qualified requests.
- Increase in incoming contacts — thanks to SEO positioning and the ease of use of the quotation system.
- Zero manual updates — hundreds of products automatically synchronised from the ERP.
