The Customer
Hotel in Katerini, Greece.
Customer Request
The hotel worked exclusively through Booking.com. It worked, but with two concrete problems: platform commissions and direct contact management.
When a customer searched for the hotel on Google to book directly, they only found the telephone number. The result: constant phone calls, time wasted answering, explaining availability and managing bookings over the phone.
A direct channel was needed that would allow customers to contact the hotel and book without going through Booking, and without tying up the phone line.
The Solution
I designed and developed a professional website with a clear goal: to reduce dependence on Booking and simplify booking management.
- Independent online presence — the hotel now exists outside of OTAs, with a professional image and content that communicates the value of the property.
- Integrated booking system — connection with WebHotelier to allow customers to check availability and book directly from the website.
- Simplified direct contact — email form for requests and information, without having to call.
The Results
- Less time on the phone — customers book and write independently.
- Risparmio sulle commissioni — le prenotazioni dirette non passano da Booking.
- A proprietary channel that strengthens the hotel’s independence from external platforms.
